Process

Our Clients Say...

"I would highly recommend CrystalVision without reservation. They dealt graciously as total professionals with our last-minute changes in the project timeline, site architecture, and navigation needs. As the project progressed, their demonstrated technical knowledge and exceptional responsiveness increased our confidence that the job would be done well and on time. And indeed it was. We're delighted with our new website, but even more important, we are thrilled to have found a business partner in CrystalVision to ensure that our local United Way will continue improving our online capabilities for fundraising, targeted marketing, electronic advocacy, and virtual community in the future."

Liza Dube
Senior Director of Marketing and Communications
United Way of the Greater Seacoast


Over the years, our development process has been refined so we can best incorporate valuable client input throughout the various stages. Constructed of multiple phases, it is designed to deliver outstanding results, demonstrate a return on investment and support your continual growth and business development. Every project that comes through our door receives individual attention with a specific focus on your unique needs and expectations.

Clarify

You may get tired of answering questions! At this initial stage we need to understand your goals, your expectations for the site, your clients, your potential clients and all other aspects of your business as it relates to establishing a successful online presence. We also perform competitive analysis of industry web sites and review preferred web sites and online resources.

Plan

We will present you with a proposed plan that includes the phases, time lines, milestones and all the other pertinent information we'll need to get started.

Design

CrystalVision will develop several design concepts based on your current marketing collateral, your online goals and your industry. As always, your review and input will guide us to an exciting final design.

Development

All programming, web applications and development of the entire site occurs at this phase. We welcome client input and review of our progress during this phase.

Quality Assurance

We proof, test, proof, test, proof, test over and over again to ensure sites we produce are of the highest quality. We have a high standard to meet that includes consistency of colors, correct fonts, spelling, grammar, links and so on. To reveal our checklist would take several pages.

Launch

Only after extensive testing and client approval, the web site is launched. At this point marketing efforts can be combined for the maximum effect. Press releases, direct mail, email notifications, search engine marketing and many more marketing activities can assist in the event.

Sustained Effort

CrystalVision is adamant about the ongoing time and effort that a web site requires to ensure success. The process does not end at launch. The web site requires continued work to be updated, refreshed and marketed.

Online Marketing

Driving traffic to your site is necessary to meet your long-term goals. The more visitors to your site, the more potential customers or clients you have. CrystalVision wants to ensure that your "Return on Investment" is one that is beneficial. We want your web site to more than pay for itself in the years to come.