Middlesex Gases and Technologies to Utilize CrystalVision Internet Services



Portsmouth, New Hampshire. June 2, 2006. - Middlesex Gases and Technologies [MG&T] of Everett, Massachusetts, has recently selected CrystalVision Internet Services to perform a complete redesign as well as upgrades to their ecommerce Web Site. MG&T is a family owned distributor of specialty gases, welding related products and safety equipment. CrystalVision, based in Portsmouth, New Hampshire, was selected due to their long-standing experience and expertise as a provider of complete and fully integrated ecommerce and emarketing solutions for the Life Science industry.

MG&T supplies micro-bulk gases, specialty gases, welding support and bulk gases to a variety of markets including the burgeoning Life Science industry. Providing quality products, technical expertise and expert customer service has positioned MG&T as a leader for over 50 years. Taking this history into consideration as well as their experience with the Life Science Industry, CrystalVision recommended a complete new development and redesign. This approach will further promote Middlesex Gases and Technologies by synthesizing content organization and creativity into a user-friendly, functional web presence.

Visitors to the new Web Site will find information pertaining to MG&T's products and services available to the Life Science industry as well as their extensive welding supplies and services and company history. Additionally, visitors will be able to submit requests for OSHA approved material safety data sheets (MSDS) and detailed product quotes directly through the Web Site. The ecommerce application will allow customers to maintain and update account information, schedule training or service calls as well as order products and accessories.

CrystalVision will perform complete optimization during the development to ensure the new site is "search engine friendly" and lay the foundation for thorough search engine marketing. Supplementary emarketing campaigns will explore strategic banner ad placements and email newsletter campaigns to further promote MG&T image awareness. Upon completion and launch, Middlesex Gases and Technologies' new web presence will cohesively unify print, trade show, direct mail and emarketing initiatives for an effective, measurable and comprehensive marketing and branding strategy.

About CrystalVision:
CrystalVision Web Site Design and Internet Services is a full-service web development firm, specializing in Web Site and web application design and development, search engine optimization, e-commerce and e-marketing solutions since 1995. Their expertise lies in visually communicating a company's message through custom-tailored online applications designed to increase efficiency and competitive advantage. CrystalVision excels at adjusting to each client's individual needs and preferences.

To learn more about how CrystalVision utilizes web technologies to give businesses, corporations and organizations their own niche on the World Wide Web, visit their Web Site at www.crystalvision.org.

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