RiverWoods at Exeter Launches New Web Site
Portsmouth, New Hampshire. May 24, 2006. - RiverWoods at Exeter has recently launched their newly redesigned Web Site. RiverWoods is a life care community which caters to the active lifestyle of the modern senior citizen. Focusing on the increasing number of Baby Boomers turning to the Internet to research retirement options, the new Web Site will be an integral component of their nationwide marketing and branding strategy. The RiverWoods web project's design and development was conducted by CrystalVision Internet Services.
CrystalVision recognized that as a life care community, RiverWoods needed to incorporate special attributes into their new site in order to meet the demands of their target audience. These user preferred elements were identified through special senior focus groups which were conducted with current RiverWoods residents. The results, such as the easy ability to change the screen font size, were then integrated into the page layout and design concept. The new Web Site, RiverWoodsrc.org, provides potential residents and their families in-depth information about The RiverWoods Company and the services they provide to residents, as well as virtual tours and a detailed database of the amenities and floor plans of their independent and assisted living communities within The Ridge and The Woods. Additionally, the new site functions as a gateway for residents to access the organization's Intranet.
CrystalVision also created an easy-to-use administrative interface, which allows RiverWoods staff to maintain their calendar of events and press release postings in-house. Additionally, CrystalVision will execute an extensive search engine marketing campaign that will boost their overall placement rankings within the most popular online search services. CrystalVision will continue to be retained for hosting, technical maintenance, upgrades and support services.
About CrystalVision:
CrystalVision Web Site Design and Internet Services is a full-service web development firm, specializing in Web Site and web application design and development, search engine optimization, e-commerce and e-marketing solutions since 1995. Their expertise lies in visually communicating a company's message through custom-tailored online applications designed to increase efficiency and competitive advantage. CrystalVision excels at adjusting to each client's individual needs and preferences.
To learn more about how CrystalVision utilizes web technologies to give businesses, corporations and organizations their own niche on the World Wide Web, visit their Web Site at www.crystalvision.org.