CrystalVision Launches New Site for Edgewood Retirement Community

We recently launched a new web site for Edgewood Retirement Community, based out of North Andover, MA. The requirements for the site included a customized content management system to update news, events, resident activities and the resident dining menu, complete re-design, hosting and maintenance.

The biggest challenge we faced during the project was to ensure the site was not only efficient in delivering the information to the user, but also accessible for all ages and user levels. We have experience with another retirement community, and we also did research into the use of technology by seniors and their families. Through this, features such as the font resizer, to allow for easier viewing, were incorporated into the site.

Imagery was also a key element in the new site design, as is the case for certain businesses who use their web site as a sales tool, including retirement communities. It was vital for Edgewood to convey the essence of the community to site visitors and prospective residents through select images that display the beautiful property and facilities.

We also programmed and configured the site for search engine friendliness, and it has already gained significant search placements. This was another development requisite, one quite important to the client as a tool to continue to build awareness and attract new residents.

To read more on the press release visit the news here. To view the new site, please visit Edgewoodrc.com

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